Old Is Gold

Because the Best-Selling Pieces Deserve to Lead the Year’s Celebration

This bundle gathers Ema’s 2025 icons into one rich ritual —
15 pieces carefully chosen from the most loved and most purchased products,
items that shaped the brand’s presence in women’s hearts,
and left a true echo — in experience, in comfort, and in scent.

Old is Gold is an open playground of choice:
every product is selected based on your mood,
your style, your needs, and your daily identity.

Its diversity is wide —
from care, to fragrance, to hydration, to scents that align in harmony.
A collection that highlights what women truly loved about Ema,
presented at a symbolic price tied to its meaning: 2025 EGP,
a tribute that these pieces were indeed “the heroes of the year.”

Free shipping adds a layer of pampering,
sealing the experience with ease and delight.

Old is Gold is not just a bundle —
it is a celebration of the products that built success,
and the most beautiful way to close your year with rituals that feel joyful and complete.